Product Feature Branding | Kelly D. Williams - Artist, Creative Direction, Brand Management, Graphic Design, and Art

Client: Various
Art Direction: Kelly D. Williams
Design: Kelly D. Williams
Project Summary: Compatriot, Broadcast, DVS Shoe Company, and Fallen were in need of special feature and collection icons. I developed an assortment of graphic lockups to emphasize these product highlights. Styles include innovation/tech, lifestyle, and performance. Additionally, I was commissioned to create a new package of featured technology icons for the footwear & apparel laboratory at Sole Technology, home of Emerica, Etnies, éS, and Altamont. With the debut of STIfusion technology, the logo appeared on all of the shoes containing this construction feature.