Art Direction: Kelly D. Williams
Design: Kelly D. Williams
Project Summary: Compatriot, Broadcast, DVS Shoe Company, and Fallen were in need of special feature and collection icons. I developed an assortment of graphic lockups to emphasize these product highlights. Styles include innovation/tech, lifestyle, and performance. Additionally, I was commissioned to create a new package of featured technology icons for the footwear & apparel laboratory at Sole Technology, home of Emerica, Etnies, éS, and Altamont. With the debut of STIfusion technology, the logo appeared on all of the shoes containing this construction feature.
Product Feature Branding