DVS Shoe Company Rebrand

Project: DVS logo redesign & global branding guidelines
Creative Director: Kelly D. Williams
Graphic Design: Kelly D. Williams
Project Summary: Challenged with the task of updating the DVS logo while not making an abrupt change, I designed a new icon in a similar form to the original icon, but with improved shape and contours, making it more pleasing to the eye and consistent to execute across various applications. In addition to the redesign of the icon, secondary and tertiary wordmarks were created along with a Global Style Guide.

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